Experts believe that media organisations should diversify in order to generate more revenue, especially in this day and age of intense competition.
At a 2-day National Round Table Dialogue on Media Development and Funding holding at Bayero University Kano, both the media and academia attending the event have called for the need for journalists training to keep up with current advancements in the sector.
Director, News and Current Affairs, Radio Nigeria, Sani Suleiman who is attending the event called for synergy, collaboration and partnerships.
Vice-Chancellor, Federal University Kashere, Prof Umar Pate who is also the convener of the conference advocates more alternative sources of funding the media industry and development of a curriculum in Mass Communication in Nigerian Universities.
This, he described as a major tool for ensuring editorial independence in both private and media.
Keynote speaker, Dr John Momoh said proving alternative sources for the media industry was very paramount, especially with the negative effect of the COVID-19 pandemic in the industry.
He noted that social media platforms were affecting the traditional media, hence more alternatives of financing the industry needed to be formulated.
The meeting has in attendance, veteran journalists across the federation, professors of mass communication from different universities and managers from both private and public media stations.
Abdullahi Jalaluddeen
