A non-governmental organization, The Challenge Initiative TCI, in collaboration with the Development Communication Network DEVCOMS, has urged journalists to embrace innovation in reporting stories related to family planning.
A representative from DEVCOMS, Mr. Onche Odeh, made this call during a review meeting with the Jigawa State Family Planning Media Focal Group held at the Manpower Development Institute, Dutse, the Jigawa State capital.
According to him, there is a need to raise awareness, amplify marginalized voices, hold office holders accountable, and influence public opinion.
He pointed out that, “Speaking repeatedly about myth and misconceptions, can become a reinforcement”.
“It needs to be dealt with carefully and in an appropriate way and its important to develop a core set of messages that are both compelling and easy to understand before communicating,”
Mr Onche Odeh further tasked the network of the journalist working in Family Planning, to write innovative stories for impact, bearing in mind their audience.
He therefore, cautioned the journalists on the effective use of data and statistics on Family Planning to generate quality stories.
Onche Odeh advised journalists to utilize social media and online platforms, such as blogs and online publications, to reach a wider audience.
He stated that social media is increasingly becoming a primary source of news and information. Journalists can leverage it to their advantage by directly communicating their messages to their audience.
COV/USMAN MZ
