The Nigeria Institute of Public Relations NIPR has taken a proactive measures toward addressing problem of information Management in the country and guarantee proper information dissemination to the public.
The Chairman Kaduna State Chapter of Nigerian Institute of Public Relations, Mr.Haroun Malami stated this at a Seminar with the theme “Public Relations: Value Beyond Media Relations” in Kaduna.
According to him a lot of Misconceptions about Public Relations amongst various Professionals and the general Public where people interpret Public Relations as Journalism which is a wrong perception.
Mr. Haroun Malami explained that the seminar was aimed at creating more awareness geared towards educating members of the institute and to equip them with necessary tools and skills digital age of communication.
In a Keynote Presentation, Professor Abubakar Shehu Minjibir of Department of Mass Communication, Bayero University Kano, identified that one functions of Public Relations that is often neglected is that of Management and Employee Relationship which he said affect confidence and productivity.
He further stressed that it is the responsibility of Public Relations officers to advice the entire management of organizations on the implications of any actions taken.
Also, Professor Ibrahim Jimoh of Ahmadu Bello University, Zaria who spoke on the theme, Adapting a Public Centered Public Relations in the Digital Age, stressed the need for public Relations Managers to always remember their target audiences and the appropriate messages to be directed at the audience.
He also emphasized on the need to use the New media in sending out information but not neglecting the conventional media which is most preferred by the aged.
COV/Daniel karlmax.